There’s no question that digital marketing has taken the world by storm. Rather than browsing through lengthy flyers and magazines for deals, people now rely on the Internet to find them. The news that people used to look forward to reading in the daily paper every morning can now be found on the web. In today’s competitive industry, it’s imperative that you create a strategy that will distinguish yourself from the rest. Social media is an incredibly powerful tool that can either help or hurt your company, depending on how you use it. Here’s how you can effectively set yourself apart on social media:
1. Establishing a brand.
This should be the very first thing you do. In order to build an effective brand, you need a plan. You need to know exactly what it is that you are marketing, your short term and long term goals, and how you differ from your competitors. Strategize how you can make yourself unique, whether it be in the way you present yourself or in the services you offer. Create a killer logo and an interactive website that reflect who you are as a company. A well-defined brand can carry your company a long way.
2. Identify your target audience.
Everything you post to your social media pages should be relevant to the type of people you are looking to pursue. If you are a coffee shop posting animal memes to your Facebook daily, customers are going to be confused and wonder why they followed your page in the first place. Of course, this would be more acceptable if you were a business catering to pets. It would be beneficial for a restaurant to frequently post pictures of the meals they serve, as well as happy customers dining. The essence of social media is knowing your audience and engaging them in something they love.
3. Quality over quantity.
While it is important to post consistently, it is even more critical to post quality content. My preferred method of social networking is called “The Rule of Thirds” – a third of the posts are promotional, a third are posts relating to the trade you are in, and a third are posts that costumers can interact with. Promotional posts include information that is relevant to your company, such as any new products or upcoming specials you have going on. I’ve found that sharing articles related to the industry you are in is another great way to spread awareness and knowledge to consumers. Interactive posts, such as questions or surveys, are a wonderful method to getting people to interact with your company.
4. Creativity goes a long way.
Speaking from my own personal experience, I am more likely to interact with a post that makes feel something – whether it be laughter, happiness, sadness, or intrigue, it doesn’t matter what the feeling is. Both customers and potential clients are looking for people who think outside of the box. You want to your social media posts to portray how you truly are distinct from the rest. An audience will be less inclined to engage in a post if it’s something they’ve seen or heard before. Your ability to speak in your own, unique voice will always be your greatest strength.
Although the times are rapidly changing, one thing is for sure: social media isn’t going anywhere, anytime soon. When used the correct way, it has the ability to build and strengthen your audience. Over the past year, I have managed to grow my own personal blog to over 5,000 followers from just social media marketing alone. The sooner you come up with a strategy to set yourself apart from your competition, the faster you will begin to flourish as a company.